In today’s competitive marketplace, Internet or online marketing is as critical a part of any marketing plan as other traditional forms of marketing. It creates a live presence for your business that is available 24 hours a day that moves relationship-building with consumers beyond the confines of brick-and-mortar.
207 million Americans use the Internet and spend approximately $80 billion online, yet the restaurant industry is the last to get on board with online ordering.
Less than 10% of restaurants offer this service for their consumers. However, according to the Journal of Interactive Marketing, the average restaurant—within three years of adding the option of online ordering — experienced a 40% increase in sales.
Studies show +30% of causal diners already use the Internet to research restaurants or order online, and average online orders are 10-15% higher because of automatic up-selling—a consumer sees “add this” and they do. Studies by the National Restaurant Association show that online ordering participants spend an average of 18-20% more than phone-in orders.
