GetYourMeal: Information for Restaurants - Overview
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What is Get Your Meal?
GetYourMeal.com is an online community of Charlotte-area restaurants
set to launch in November 2008. Designed as a resource for restaurant
owners, this innovative service and marketing tool will provide
consumers information regarding dining options in a user-friendly
format.
As area residents, employees, and hotel guests search for a particular
food-type or a specific restaurant, they will have easy access to
relevant information, including: Hours of operation, full menu
options, and current promotions.
Your Internet customers will log on and place an order with a
pre-scheduled dine-in or take-out time which is sent directly to your
restaurant.
Getyourmeal.com expands your business model beyond bricks and mortar to
serve the ever-increasing world of online-consumers without a dramatic
change in your business process.
With a single registration fee, your restaurant’s menu and other
pertinent information is added to the getyourmeal community and made
available to your consumers who are actively searching to place an
order.
MARKET RESEARCH
In today’s competitive marketplace, Internet or online marketing is as critical a part of any marketing plan as other traditional forms of marketing. It creates a live presence for your business that is available 24 hours a day that moves relationship-building with consumers beyond the confines of brick-and-mortar.
207 million Americans use the Internet and spend approximately $80 billion online, yet the restaurant industry is the last to get on board with online ordering.
Less than 10% of restaurants offer this service for their consumers. However, according to the Journal of Interactive Marketing, the average restaurant—within three years of adding the option of online ordering — experienced a 40% increase in sales.
Studies show +30% of causal diners already use the Internet to research restaurants or order online, and average online orders are 10-15% higher because of automatic up-selling—a consumer sees “add this” and they do. Studies by the National Restaurant Association show that online ordering participants spend an average of 18-20% more than phone-in orders.
